Have you seen a logo with a fish and the letters ASC on a seafood product, but don’t know what it means? That’s the ASC label, which we put in place because there are - often unintentional - adverse impacts associated with fish farming, like the overuse of antibiotics and poor site management. By applying more than 100 criteria, our certification programme helps to move the aquaculture industry towards sustainability. This means that when a farm gets certified, we assure that it ticks off important criteria